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LINE ART
Black
ink on white paper. To me, that is true graphic design. Color
is another quality that can be added, of course, but is wholly
unnecessary. The art is in the line. The quality of the line
is what gives the image its unique signature, its life. Thick
and thin, lines and space, field and ground, all are interactions
created between black ink on white paper.
The pen and ink style of drawing is my
favorite. It requires complete concentration and trust between
artist and medium. No erasing, therefore, no mistakes. The touch
of the pen scratching across the paper fibers is almost electric.
I never really know what I will create, only what I thought I
wanted to draw when I began. The end result is never quite the
picture in my head. Somewhere in the act of creating, the drawing
and the pen and the ink and the paper take controlthey
guide me, and together we make a picture.
In this arena I also get to play with
humor. Although some of my line art is serious pen and ink work,
I often create images to elicit a smile. I like attention-grabbing
designs, ones you cant quite forget but want to look at
againand smile again.
I use line art designs for cards, letterhead,
logos, and advertising. Because we are flooded with computerized
images in fantastic colors sporting elaborate texts and layouts,
the use of simple line-art designs stands out as remarkably interesting.
What I have discovered is that in designing advertising copy,
a black and white line-art picture with a small splash of color
is unbelievably dramatic. Dont think so? Check out the
Chinese Dragon or Sunshine Mouse.
Can you imagine receiving a 9 x 12 white envelope in your usual
stack of mail with one of these pictures on it and NOT OPENING
IT UP? Thats the idea! Curiosity: a plague and a fascination
for both cats and humans.
Remember, IN THE BEGINNING, it was all
line-art!

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